Most visitors ask the same dozen questions. An AI assistant can answer those at 11pm on a Sunday. Here's what it does well, where it falls short, and how to set it up so it helps rather than annoys.
People still search on Google, but more and more of them ask ChatGPT or read an AI summary instead. Here's what SEO, AEO and GEO mean, and what you can actually do about each.
A chat that answers questions is useful. A chat that also takes the booking is better. Here's how to set up your website chat so conversations turn into real enquiries.
When an AI assistant gives a vague or wrong answer, the cause is nearly always missing information, not the AI. Here's what to give it so it answers like someone who works for you.
Adding an AI chat assistant to WordPress takes one line of code and about ten minutes. Here are three ways to do it, from the easiest to the tidiest, plus what to check if the chat doesn't appear.
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