Page titles, descriptions and sharing images
Updated
Every page has its own settings for search and link previews. Open them from the page in Site → Pages. They go online with your next deploy; the page doesn't need publishing again.
SEO title
The title shown as the blue link in search results and in the browser tab, up to 70 characters. Without one, the page title is used.
- Put what the page is about first, and your business name last: Wedding catering in Bristol · Smith's Kitchen.
- Give each page a different title.
- Aim for under about 60 characters, so search engines don't cut it off.
Meta description
The short text under the title in search results, often reused by AI assistants as a summary. Search engines show around 155 characters, so make the first 155 count.
- Say what the visitor gets, plainly: Menus for 20 to 300 guests, tastings included. Serving Bristol and Bath since 2012.
- Write one per page. Your home page's description also opens your site's llms.txt.
Sharing image
The picture shown when someone shares the page on social media or in a messaging app. Choose one from your media library, cropped to 1200 × 630.
Without one, the page uses your site's sharing image, set in Site → Main. Without that either, previews show the title and description only. Site → Main is also where you set your site's favicons.
Hide a page from search engines
Tick Hide from search engines for pages that shouldn't appear in results, like a thank-you page or a page for existing clients. The page gets a noindex tag and is left out of the sitemap and llms.txt. It still works for anyone with the link.
Page address
The Slug is the page's address, like /wedding-catering. Short, readable words help search engines and visitors. If you change the slug of a published page, a redirect from the old address is added for you, so links and search rankings carry over once you redeploy. See Search engines and redirects.